Limerick is located in the Mid-West Region of Ireland at the mouth of the River Shannon, the largest river in Ireland. Limerick’s Metropolitan Area has approximately 102,161 inhabitants; making it the third largest city in the Republic of Ireland. Steeped in history and rich in tradition, Limerick’s visitors can take a journey through time at the medieval King John’s Castle (1212), visit St. Mary’s Cathedral founded in 1168, walk around its Georgian Quarter taking in the City Gallery adjoining the peaceful People’s Park and enjoy the hustle and bustle of its famous Milk Market, picking from organic produce and local crafts at the traditional food market held in Limerick’s old market building. Limerick’s friendly locals are extremely proud of the city’s sporting heritage. A visit to Limerick cannot be done without a trip to the home of Munster Rubgy at Thomond Park Stadium. Limerick is very proud of its rugby heritage; the city comes alive on the day of a Munster Rugby match, thronged with supporters from both the city itself and its thousands of visiting fans. Rugby is not the only sport that the city is immersed in, traditional Irish sports such as Gaelic Football and Hurling are hugely popular and widely supported and a visit to the City’s Gaelic Grounds to watch a match is a must for any visitor.
Limerick is also Ireland's Demonstration City for Smarter Travel. Limerick Smarter Travel (LST), co-funded by the European Regional Development Fund and Department of Transport Tourism and Sport has one main objective; to improve connectively via sustainable modes in Limerick’s Metropolitan Area. Infrastructure projects and a behavioural change programme is implemented side by side to provide, promote and encourage the use of alternative modes of transport. Limerick, like many of our Irish cities and towns have a large proportion of work and education related car trips below 10km. LST targets a number of Limerick’s largest workplaces and education institutions in working towards a modal shift particularly to walking and cycling. Since 2014, Limerick is now home to a public bike share scheme with 23 docking stations through the city and 215 bikes. Limerick City and County Council have further prioritise cycle infrastructure by undertaking a Cycle Network Study identifying a network of cycling routes which will be prioritised for future investment. Promoting cycling as an alternative to single occupancy car drivers and a viable means of travelling through our City is highly prioritised within the city’s Local Authority and indeed through Limerick Smarter Travel. LST works continuously in the promotion of such and sees their involvement in the European Cycling Challenge as the next step in achieving these objectives.